Moloco Blog

Dive into expert insights on digital ad technologies, e‑commerce trends, mobile gaming ad growth, and more. Our blog delivers timely analysis, best practices, and trend commentary—from deep dives into AI-powered Advertising and DSP performance to strategic guides for app marketers, publishers, and retail platforms.

Whether you’re looking for thought leadership, product updates, or success stories, our content is crafted to inform, inspire, and equip you to stay ahead in the fast-paced digital ecosystem.

Is your channel mix resilient in an AI-disrupted world?

AI isn’t just altering how we work. It’s fundamentally changing consumer behavior.

Beth Berger
May 28, 2026
Read more

Why Most Sportsbooks Miss Peak Demand—and How to Fix It

Peak demand during major sporting events is predictable—but often mistimed. Learn how aligning spend with high-intent moments can drive stronger acquisition and efficiency, based on Cheltenham performance insights.
Moloco
April 22, 2026
Read more
.avif)

The Singular 2026 ROI Index showcases Moloco as a top partner outside walled gardens

Moloco appears on 27 leaderboards, placing us fifth overall for leaderboard appearances.
John Zhao
April 2, 2026
Read more
.avif)

Costco Chooses Moloco to Power AI-Driven Retail Media

We’re excited to announce that Costco has selected Moloco Commerce Media to power onsite advertising across Costco.com, bringing the magic of in-warehouse discovery to the digital shelf.
Pat Copeland
March 19, 2026
Read more
.avif)

The Race for the Interface: Why Customer Relationships Are Your Best Defense Against AI Disruption

AI is disrupting traditional discovery channels like search, making direct customer relationships through owned surfaces like mobile apps the most critical competitive advantage for brands to maintain visibility and control in an AI-mediated future.
Paul D'Arcy
January 22, 2026
Read more
.avif)

Super Bowl LX: Why Sportsbook Advertisers Should Bet on January

The Super Bowl is the world's biggest sporting stage, but waiting until February to activate could be costing you.
Tom Shadbolt
January 19, 2026
Read more
.png)

🚀 Moloco Commerce Media Helps eCommerce Capture the Holiday Traffic Surge 🎁

The holiday shopping season brings a massive surge of high-intent traffic to e-commerce platforms. While this spike offers incredible opportunity, many advertising systems are too slow and static to capitalize fully on the fast-changing shopper behavior.
Young Jung
December 18, 2025
Read more

The AppsFlyer Performance Index (2025 Edition) recognizes Moloco as a top mobile growth partner

Check out Moloco’s top rankings in the 2025 edition of AppsFlyer’s Performance Index, a trusted benchmark for mobile app marketers seeking leading media partners.
Jihyo Kim
December 3, 2025
Read more

Unwrapping Seasonal Strategies: Where the Growth Lives Across Q4 and Q5

Winning the holidays means seeing where user behavior and marketing activity converge—and diverge.
Moloco
October 23, 2025
Read more
.avif)