# Der Moloco Blog

Dive into expert insights on digital ad technologies, e‑commerce trends, mobile gaming ad growth, and more. Our blog delivers timely analysis, best practices, and trend commentary—from deep dives into AI-powered Advertising and DSP performance to strategic guides for app marketers, publishers, and retail platforms.

Whether you’re looking for thought leadership, product updates, or success stories, our content is crafted to inform, inspire, and equip you to stay ahead in the fast-paced digital ecosystem.

## Building a Better Ecosystem: Why Moloco Supports the IAB Gold Standard
Moloco supports the IAB Gold Standard to foster a transparent, safe, and user-friendly mobile advertising ecosystem by reducing ad fraud, upholding brand safety, and enhancing user experience.

**Author:** Jimmy Morrow  
**Date:** June 18, 2025  
[read more](/content/de/blog/moloco-supports-iab-gold-standard/index.html)

### In-App Bidding vs. Waterfall: What’s Best for Your Mobile Game?
Understand the differences between in-app bidding and waterfall and how each monetization model fits different game genres.

**Author:** Minhwi Joo  
**Date:** April 2, 2025  
[read more](/content/de/blog/in-app-bidding-vs-waterfall-sdk/index.html)

### Moloco Wins PMW 2024 Award for Email, Mobile, and App Marketing
We’re thrilled to announce that Moloco has been announced as winner for the PMW 2024 Award in Email, Mobile, and App Marketing for our outstanding campaign with Scopely, a leading mobile-first game developer and publisher.

**Author:** Sanam Lou  
**Date:** November 28, 2024  
[read more](/content/de/blog/moloco-wins-pmw-2024-award-for-email-mobile-and-app-marketing/index.html)

### AppsFlyer's Performance Index 17 recognizes Moloco as a trusted partner for scaling growth outside of walled gardens
Check out Moloco’s top rankings in the 17th edition of AppsFlyer’s Performance Index, a trusted benchmark for mobile app marketers seeking leading media partners.

**Date:** October 15, 2024  
[read more](/content/de/blog/moloco-rankings-performance-index-17th-edition/index.html)

### Introducing the Moloco agency partner program
Scale your agency's growth and set new industry benchmarks through the Moloco agency partner program, designed to empower advertising agencies across the globe to enhance their performance and excel in the open internet.

**Date:** February 7, 2024  
[read more](/content/de/blog/the-moloco-agency-partner-program/index.html)

### Notice: Scam websites using Moloco’s name
Moloco identified several fraudulent scams using emails, messages, and websites that falsely claim affiliation with us. We are actively taking legal action in the appropriate regions.

**Author:** Ken Rubenstein  
**Date:** January 31, 2024  
[read more](/content/de/blog/notice-of-scam-websites-using-moloco/index.html)

### Unlocking synergy: The case for online retailers and marketplaces in the ads business
Delve into the strategic importance of building an ads business for online retailers and marketplaces, highlighting its impact on user experience, seller empowerment, revenue growth, and market competition.

**Author:** Nikhil Raj  
**Date:** January 22, 2024  
[read more](/content/de/blog/case-for-online-retailers-and-marketplaces-the-ads-business/index.html)

### Navigating the future: 2024 commerce media trends
2024 will likely see the commerce media landscape evolve, defined by the use of first-party data and machine learning for ad optimization, internal handling of media efforts, and embracing Connected TV for full-funnel marketing.

**Author:** Nikhil Raj  
**Date:** January 1, 2024  
[read more](/content/de/blog/2024-commerce-media-trends/index.html)

### Adweek interview with Nikhil Raj on how machine learning in retail media benefits users, advertisers, and platforms
Get the complete recap of AdWeek's interview with Nikhil Raj, VP of Retail Media at Moloco, on how machine learning in retail media transforms online commerce by boosting profitability, personalizing user experiences, and increasing ad effectiveness.

**Date:** December 18, 2023  
[read more](/content/de/blog/adweek-interview-machine-learning-retail-media/index.html)