# Moloco Reports, Guides and Data-Driven Industry Insights

## The CTV Measurement Playbook

True Incrementality for App Advertisers

May 19, 2026

[read more](/content/reports/ctv-measurement-playbook/index.html)

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Moloco Ads  
The CTV Measurement Playbook  
True Incrementality for App Advertisers  
May 19, 2026  
[READ MORE](/content/reports/ctv-measurement-playbook/index.html)

Moloco Ads  
The AI Disruption Index: On-Demand Services Edition  
See where On-Demand companies stand in the AI revolution and how growth leaders are adapting their marketing strategies to win.  
April 1, 2026  
[READ MORE](/content/reports/ai-disruption-index-on-demand-services/index.html)

Moloco Commerce Media  
AI Disruption Index: Retail & eCommerce Edition  
See where retail and eCommerce brands stand in the AI revolution and how growth leaders are adapting their marketing strategies to win.  
March 20, 2026  
[READ MORE](/content/reports/ai-disruption-index-retail/index.html)

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Moloco Ads  
How AI broke brand discovery  
March 16, 2026  
[READ MORE](/content/offers/how-ai-broke-brand-discovery/index.html)

Moloco Ads  
The AI Disruption Index: FinTech Edition  
See where FinTechs stand in the AI revolution and how growth leaders are adapting their marketing strategies to win.  
March 3, 2026  
[READ MORE](/content/reports/ai-disruption-index-fintech/index.html)

Moloco Commerce Media  
The Dual Frontier: A Retailer's Framework for Agentic Commerce  
February 23, 2026  
[READ MORE](/content/reports/dual-frontier/index.html)

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## What's new at Moloco

Is your channel mix resilient in an AI-disrupted world?  
[... Read more >](/content/blog/is-your-channel-mix-resilient-in-an-ai-disrupted-world/index.html)

The CTV Measurement Playbook  
[... Read more >](/content/reports/ctv-measurement-playbook/index.html)

Moloco SDK Drives 60x UA Growth and 39% eCPM Lift for EAGLE’s Casual Games  
[... Read more >](/content/case-studies/eagle/index.html)