# Moloco Advertising Services Privacy Notice This Privacy Notice applies to the processing of personal information by Moloco, Inc. and its affiliates and subsidiaries (" **Moloco**," " **we**," " **us**," or " **our**") through our advertising services including, but not limited to, our Moloco Ads, Moloco Commerce Media, Moloco Streaming Monetization, and the Moloco software development kit ("**SDK**") offerings (collectively, the "**Advertising Services**"). This Privacy Notice does not apply to the personal information that we process solely as a “processor” or “service provider” on behalf of our customers pursuant to a written agreement we have entered into with them ("**Customer Data**"). Any questions or requests relating to Customer Data should be directed to our customers. ### Disclosure Regarding the California Consumer Privacy Act (Notice at Collection) For information on our processing of personal information that is subject to the California Consumer Privacy Act ("**CCPA**"), please see **Annex A – Supplemental CCPA Privacy Notice**. ## 1. UPDATES TO THIS PRIVACY NOTICE We may update this Privacy Notice from time to time at our sole discretion. If we do, we’ll let you know by posting the updated Privacy Notice on our website, and we may also send other communications. ## 2. ABOUT THE ADVERTISING SERVICES The Advertising Services aim to assist digital publishers and buyers of digital advertising inventory (for example, advertisements displayed on digital services) to achieve their mobile marketing goals through methods like monetization, user acquisition, and targeting. ## 3. PERSONAL INFORMATION WE COLLECT Below are the types of personal information collected by the Advertising Services: ### 1. Device and Browser Information If you interact with the Advertising Services, we may collect personal information including: - Identifiers such as iOS IDFA, Android Advertising ID, and Amazon Advertising ID; - Device properties such as settings, model, operating system, and size; - Usage information such as installations and sessions from the apps and sites you use; - Information about the digital service you use to interact with the Advertising Services; - Location information such as city and/or country level information; - Network information such as IP address and connection details; - Advertising and tracking preferences; - Details collected in connection with Moloco’s display of advertisements. ### 2. Personal Information Provided by Others We may collect personal information from others such as Moloco customers and other third parties, including: - User and other IDs; - Email addresses and phone numbers; - Demographic information such as age range and gender; - User activity scores and interaction metrics; - Events and activities, such as browsing behavior and records of products purchased or considered; - Subscription, registration, or installation status. ## 4. HOW WE USE PERSONAL INFORMATION ### 1. Provide Advertising Services We use personal information to: - Tailor and serve ads on behalf of customers; - Combine information we collect with information we derive, through analytical techniques, to provide the Advertising Services; - Measure advertising performance and optimize advertising campaigns. ### 2. Improve our Advertising Services and Develop New Products and Services We use personal information to improve the Advertising Services and to develop new products and services, such as: - Developing models, algorithms, and artificial intelligence technologies; - Improving the Advertising Services. ### 3. Operate Our Business We use personal information to operate our business, such as: - Conducting analytics; - Creating aggregated and de-identified information. ### 4. With Your Consent or Direction We may use personal information with your consent or as otherwise directed by you. ## 5. HOW WE DISCLOSE PERSONAL INFORMATION We disclose personal information to third parties for various business purposes, including to provide the Advertising Services. ### 1. Disclosures to Provide Advertising Services We may disclose personal information to: - **Service Providers**; - **Third-Party Services**; - **Affiliates**. ### 2. Disclosures to Protect Us or Others We may share information with external parties to comply with law enforcement requests or protect rights and property. ### 3. Disclosure in the Event of Merger If we are involved in a merger, your personal information may be disclosed as part of such a transaction. ## 6. YOUR PRIVACY CHOICES AND RIGHTS ### Your Privacy Choices You may limit Moloco’s processing of your personal information by adjusting your preferences. For details about how to manage your preferences on Internet connected TVs or mobile applications, consult your device manufacturer or application provider. ### Your Privacy Rights In accordance with applicable law, you may have the right to: - Request Access to or Portability of Your Personal Information; - Request Correction of Your Personal Information; - Request Deletion of Your Personal Information; - Request Restriction of or Object to Processing of Your Personal Information; - Withdraw Your Consent. ## 7. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION Personal information may be transferred, processed, and stored in the United States or other countries which may have different data protection laws. ## 8. RETENTION OF PERSONAL INFORMATION We store personal information for as long as necessary to fulfill the purpose(s) for which it was collected. ## 9. SUPPLEMENTAL NOTICE FOR EU/UK GDPR This applies to our processing of personal information that is subject to the EU or UK GDPR. ## 10. CHILDREN’S PERSONAL INFORMATION We do not knowingly collect personal information from children under 18. ## 11. THIRD-PARTY SERVICES The Advertising Services may contain links to third-party services. We do not endorse or approve the privacy practices of such services. ## 12. CONTACT US If you have any questions about our privacy practices or this Privacy Notice, please contact us at: **Moloco, Inc.** 135 Commonwealth Dr., Menlo Park, CA 94025. privacy@moloco.com **Toll-Free Phone Number**: +1-888-251-8829 **EU Representative**: Moloco Germany GmbH, Berlin **UK Representative**: Moloco UK Limited, London ### ANNEX A – SUPPLEMENTAL CCPA PRIVACY NOTICE This Supplemental CCPA Privacy Notice supplements our Privacy Notice and applies to our processing of personal information subject to the CCPA. ### CATEGORIES OF SOURCES FROM WHICH PERSONAL INFORMATION IS COLLECTED We collect personal information from our customers, automatically through Advertising Services, and from third-party sources.